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Randall Traw

REALTOR, CIPS, GRI, SRES, AHWD

ELEVATED REAL ESTATE | MCKINNEY & NORTH TEXAS
Strategy Beats Hope.
Let's Prove It.
The difference between a standard sale and a record-breaking one is preparation, positioning, and an agent who treats your equity like their own. Over 1,000 transactions closed. Licensed since 1988. Focused exclusively on North Texas real estate.
35+
YEARS EXPERIENCE
450+
HOMES LISTED & SOLD
575+
BUYERS PLACED
1,000+
TRANSACTIONS CLOSED
MEET RANDALL
A Career Built on Precision,
Not Just Experience
Randall Traw didn’t come to real estate from a sales background. He came from banking and finance, where protecting client assets isn’t a tagline, it’s the entire job. That foundation shaped everything about how he operates today. Licensed since 1990, Randall has closed over 1,000 transactions across his career... more than 450 homes listed and sold, and more than 575 buyers placed into homes. He doesn’t just know real estate. He’s lived every market cycle, every shift, every curveball the industry has thrown in the last three and a half decades. His track record extends far beyond transactions. Randall served as President of the Arcadia Association of REALTORS®, chaired the Global Real Estate Forum, and sat on the Executive Committee of the California Association of Realtors. At the national level, he served as the NAR President’s Liaison to Singapore and contributed to the Global Business Alliance and Certified International Property Specialist committees. This isn’t an agent who learned from a weekend course; he helped shape the standards the industry operates by. Now focused exclusively on North Texas, Randall brings that elevated perspective to McKinney, Fairview, Frisco, Allen, and the surrounding communities, backed by the resources of Coldwell Banker Apex, Realtors®, the #1 Coldwell Banker affiliate in Texas with over $4.4 billion in annual sales volume. Whether you’re selling a multi-million dollar estate or buying your next home, Randall’s approach is the same: high-touch service, precision strategy, and a commitment to getting it right.
CREDENTIALS & LEADERSHIP
President, Arcadia Association of REALTORS® (2006)
Chairman, Global Real Estate Forum
Executive Committee, California Association of Realtors
NAR President’s Liaison to Singapore
Global Business Alliance Committee, NAR
CIPS Advisory Committee, NAR
Coldwell Banker Apex, Realtors®
THE APPROACH
Consulting-Grade Real Estate
Most agents list homes. I position them. Over 1,000 transactions have taught me that the difference between a good outcome and a great one comes down to three things: precision pricing, a strategic digital footprint, and high-touch preparation.
Precision Pricing
No guesswork. I analyze hyperlocal market data, comparable sales velocity, and buyer demand signals to position your home at the price that maximizes your return; not the one that sounds good.
Digital Footprint Strategy
Your home’s online presence is its first showing. Professional media, targeted digital campaigns, and platform‒specific content ensure the right buyers see your property before anyone else.
High‒Touch Staging & Prep
Every detail matters in elevated real estate. From staging consultation to pre‒listing inspections, I handle the friction before it reaches you — so you can focus on your next chapter.
Whether You're Selling or Buying
Selling Your Home
FOR HOMEOWNERS READY TO MAXIMIZE THEIR EQUITY
In today’s North Texas climate, the right strategy means tens of thousands more in your pocket. The wrong one? You’ll never know what you missed. My approach goes far beyond listing. It’s a complete positioning strategy built on data, presentation, and timing.
  • Comprehensive market analysis and precision pricing
  • Professional photography, video, and drone coverage
  • Targeted digital marketing across Facebook, Instagram, and real estate platforms
  • High‒touch staging consultation and pre‒listing preparation
  • Negotiation backed by data ‒ not emotion
  • Weekly reporting on showings, feedback, and market shifts
Buying A Home
FOR BUYERS SEEKING ELEVATED PROPERTIES IN NORTH TEXAS
Whether you’re relocating to DFW, upgrading, or purchasing your first high‒touch property, I bring the same strategic approach to the buy side. My consulting background means I analyze every deal from a financial and logistical perspective, so you make confident decisions, not emotional ones.
  • Access to off‒market and pre‒market elevated listings
  • Neighborhood expertise: schools, commute patterns, appreciation trends
  • Investment‒grade analysis on every property
  • Builder and new construction guidance
  • Inspection, appraisal, and closing coordination
  • Relocation support for out‒of‒state buyers
SERVICE AREA
North Texas Elevated Markets
Specializing in the communities where quality of life meets investment value.
McKinney
Fairview
Frisco
Allen
Prosper
Celina
Lucas
Plano
Anna
Melissa
FEATURED PROPERTY
Hill Country-Style Estate
Fairview, Texas | $4,150,000
5 BD | 5.5 BA | 7,217 SF | 1.234 Acres | 5‒Car Garage
A custom Hill Country‒inspired estate with Wolf chef’s kitchen, temperature‒controlled wine display, resort‒style pool with waterfall, and outdoor living designed for year‒round entertaining. Brand new construction on an oversized lot in McKinney ISD.
Get in touch
Let’s Have a Real Conversation
No pressure. No empty promises. Just honest, data‒driven guidance on your next move.
Randall Traw
35+ years licensed. Over 1,000 transactions closed. Former REALTOR® Association President. Serving McKinney, Fairview, Frisco, Allen, and the greater North Texas market with the same precision and care that built his reputation. Whether you’re selling, buying, or simply curious about what your home is worth — the conversation starts here.
Request a Free Consultation
Randall will personally respond within 24 hours.